Have you seen Captain EO? The Epic Space adventure produced by George Lucas, directed by Francis Ford Coppola, starring Michael Jackson?

If not.  You should.

In it, Jackson is a space traveling captain in charge of a motley crew of misfits.  They crash land on a planet in order to share a gift with an evil witch queen.

What is this gift?  That’s a good question.  It’s something between awesome dance moves/epic 80’s retro future costumes/and unconditional love.  

With this gift, Jackson transforms this evil witch queen and her whole trash covered planet into a beautiful rainbow queen and a glowing pastoral paradise. No guns. No violence. Just a lotta music, dancing and bright shining light.

Sure, things gets sketchy for a little bit, Captain EO almost gets captured by these giant whip wielding trash trolls, but Captain EO and his crew/band stick to their work.  A few bars later and they’ve transformed the conflict, leaving everyone radiant and happy. Then, they’re gratefully waving goodbye so they can transform another world with this light/gift.

I love this film. Music Video. 

Idea.

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Sometimes, the frontier of mead gets a little wild.  Over the last 6 weeks we’ve made all kinds of progress.  At the same time, we’re facing some solid challenges. Not unlike Captain EO’s.

I’ll try to keep this succinct, but there’s a lot to be said.  With help from Shea Comfort we are making the best meads we’ve ever made.  We’re getting recognition for that. UC Davis and the mead making industry are making ground-breaking strides together in how to make consistently excellent mead the industry standard.

Additionally, we at Golden Coast Mead are negotiating distribution contracts with big players in the craft beverage world to expand our reach into OC and LA. Greg Koch, the founder of Stone Brewing himself emailed me yesterday.  We’re also preparing ourselves to take on the capital we need to grow and seize the opportunities that surround us. It’s complex stuff, and it doesn’t always break our way.

However, I am comfortable with the growing pains this journey is imposing on us because it is all in service of creating a future where bees and those that keep them and the lands they fly over thrive in abundant, healthy and holistic beauty which delights and inspires people.

Basically a rainbow laden, glowing pastoral paradise.

Sorry if my raging-hippy aspirations offend.  

Wait, no. I’m not sorry.

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This earth needs us and you caring for it. We need each other helping one another and working towards a positive future.

It needs us making practical, effective decisions every day. Decisions that move us all towards a future free from fear. I believe that fear is a product of artificial scarcity which is a myth (see Lynn Twist’s The Soul of Money).

Luckily every false myth has a fact to disprove it.

FACT: The world grows more food than is needed

My conclusion: It is a problem with our legacy operating system (a.k.a. economy 1.0) that not everyone has access to the resources needed to meet their basic needs. As MLK said,

“As long as there is poverty in the world I can never be rich, even if I have a billion dollars. As long as diseases are rampant and millions of people in this world cannot expect to live more than twenty-eight or thirty years, I can never be totally healthy ... I can never be what I ought to be until you are what you ought to be. This is the way our world is made. No individual or nation can stand out boasting of being independent. We are interdependent.”

We must work to transform this legacy operating system, this economy we inherited without our volition.  

Adam Smith didn’t talk about where a product came from, where it went when you were done using it or what the externalities associated with that product life cycle were.

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In a world of 7 million people and human centered climate change, we need to.  And we need to do it fast.

Luckily, there are groups of people leading this discussion and embodying this change.  And all you have to do is vote with your dollar. You can do way more than that of course, and I encourage you to figure that out. But everyday you probably spend some money. If you don’t like the way something is made, don’t buy it.

If you do like the way it’s made, and you have a need for it, buy it. It may cost more.  It may be a little less convenient. It may feel weird that the answer to an overconsumption problem is through consuming. But if you start to support businesses like ours that are regenerating the other forms of capital (and more in depth) then you will find that YOU HAVE THE POWER TO BUILD A MORE JOYFUL AND ABUNDANT WORLD THROUGH EVERY CHOICE YOU MAKE.

We don’t learn this in school.  Particularly we don’t learn that our money is really a physical representation of our energy.  But there are frameworks out there that can serve us in transforming our relationship to money. Play Moolah is doing a cool thing showing people how their choices with money overlap with everything else and we can consciously chose to make things better.

So, the world we want to live in and share with our children is out there, begging to be made by your choices everyday. 

I’ll get back to growing a mead company that’s going to make the world more joyful and abundant.  You have an awesome day, and share some delightful, authentic good-for-the-world mead of ours with your friends.  You’re helping the world become more abundant and joyful every time that you do.

Love,

Frank Golbeck
CEO, Head Mead Maker, Co-Founder

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